![]() That’s why content that showcases progress or a “before and after” is so popular. Given the scroll-heavy nature of TikTok, anything you can do to keep viewers glued to your content is a plus. This video earned over 8 million views, providing that going viral on TikTok doesn’t require a ton of production value. Here’s a minimalist example from Lashify. This is especially true among #BeautyTok. Speaking of teaching, how-tos and tutorials dominate TikTok for a reason. Lighthearted humor that teaches viewers something is the perfect combo for views. Below is a fantastic example from REI featuring commonly mispronounced products sold by the brand. This speaks to the popularity of edutainment-style content on the platform. “ Did you know?” Videosįood for thought: 49% of content discovery on TikTok is driven by the desire to “learn something new.” For starters, the following should be central to your content strategy. Create videos with viral-friendly formatsĬonsider that some video formats on TikTok are more likely to take off than others. Now we’re talking! With realistic expectations in mind, below are seven tips for going viral on TikTok. Perhaps it means passing a certain viewer threshold based on your audience size (think: 100,000+ or 500,000+). Maybe going viral means getting 10x or 20x your normal engagement. You’re still at the mercy of the TikTok algorithm.Ĭontext also matters when it comes to what “viral” looks like for you. Much of how to make your video go viral on TikTok is about being at the right place at the right time. Remember that viral marketing only works when it’s organic, authentic and totally unexpected.Īnd so if you’re looking for “tricks” or “hacks,” you might be disappointed. ![]() ![]() Let’s be real: you can’t brute force your way to millions of views. 7 actionable tips to make your TikTok go viral In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. There’s plenty of attention to go around. ![]() One billion weekly active users watching 20+ hours of TikTok on average. Making it happen might be easier than you’d think.īecause recent data highlights how there’s so much potential for brands to blow up on Tiktok. ![]()
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